My thought - every physician needs to be treated as an internal member of the team, a part of problem solving, process improvement, etc. If physicians don't participate in the processes and decisions, and don't have input on how the hospital operations impact their services, they may chose another hospital to admit their patients.
And, we have got to work as a team to provide the best care to the patients.

I agree with Jodi, you need to treat the physicians as an internal customer. If you want to move your organization forward and be successful you need them on board and involve them in the planning and decision making process.

Jodi you are on point. Physicians should be treated as part of the health care team. Hospital need to stop catering to Physicians as gods. They are essential to health care quality and customer service outcome.

I also agree with Jodi's comment. When putting together strategies, especially ones that impact physicians it is important to include them in the planning process. This way you have more buy in up front and there is no pressure to conform to proposed strategies. The physicians are then comfortable with the initiative, equipment, building/department and will be happy to admit their patients to your hospital. There are also other things you can do to assist physicians outside of hospital walls, so any actions taken to improve physician relations can be done internally or externally to the hospital.