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Knowledge that pertains to specific areas/concepts of the organization (e.g., marketing, business planning, strategic planning).
Components of Marketing Plan
Posted by: Joanna Conley on November 5, 2009 at 9:21PM EST
What are the four key components of a successful marketing plan?

Answer: Marketing research and analysis, customer retention plan, public relations strategies, and marketing strategies (Online tutorial, Dunn)
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